Web Analytics
Web analytics is crucial for companies to analyse and measure web site performance. Verifying business goals and objectives being met is paramount for business success and web analytics is a major tool for achieving these desires.
Web analytics is about you and your targeted users. How you use an analytical tool is much more important than the actual tool you use. General failure of web analytics comes down to a lack of understanding and experience in knowing what to track, what your goals and assumptions are and what you actually want from your web tracking tool.
Long term commitment to web analytics is the cornerstone for effective decision making. Ad Hoc approaches to tracking is a waste of time and resources and provides useless information.
Analytical System
- Easy to use
- Long term tracking purposes
- Page impressions
- A/B testing
- Page dropouts
- User navigation
Web analytics is about discovering what you do not know, it's about having clear goals and using tracking information to verify the success or failure of those goals. Analytical data should not be used for personal satisfaction and to prove what you already know.
The questions you have can only be answered with the evidence from web analytics. A web analytical tool is a system that tracks your users habits and answers the questions you have.
An important factor of web analytical software is that the data is not accurate. Every single analytical program will track your visitors differently. This means that there is not one analytical program that is more accurate than others and all the data is tainted to a certain extent. Therefore analysing web data should be done with common sense.