Web analytics traffic sources
It's important to know how many visitors come to your website and also where these visitors come from. Google analytics provides an overview screen that gives you more information of traffic sources.
Our 3 main sources of traffic come from search engines, which will mainly consist of google traffic, direct traffic which is users who directly type in the address of a page into the browser or may have the pages bookmarked and referring sites, which means a user clicked on a link from another website.
By focusing on our 3 sources we can find out how our SEO and marketing techniques are travelling. We can adjust company goals and increase or decrease efforts into certain parts of the website.
